Your offer should zero in on the frustrations that keep automotive business owners awake at night. These pain points should feel immediate, intense, and deeply relatable.

Pain Points:

• Lost Business Due to Poor Visibility:
  Imagine an auto repair shop in Denver losing customers every week because their outdated website doesn’t show up on Google. Potential customers are bypassing them in favor of competitors who dominate search results.
  Emotional Trigger: Owners feel helpless, watching opportunities slip away while revenue stagnates.
• A Website That Turns Customers Away:
  A dealership in Boulder has a website so outdated and clunky that potential buyers give up before contacting them. Slow load times and hard-to-find inventory make them look unprofessional and untrustworthy.
  Emotional Trigger: They feel embarrassed by their online presence, knowing it doesn’t reflect the quality of their business.
• Struggling to Keep Up with Competitors:
  Colorado’s automotive market is competitive. Businesses without a strong online presence are falling behind, especially as competitors invest in sleek websites and Google Ads campaigns.
  Emotional Trigger: They feel frustrated and overwhelmed, unsure how to compete without the right tools or expertise.

Now that we’ve dug into the pain, the offer should highlight transformative results that feel tangible and aspirational. These outcomes should promise not just a solution but a brighter, more successful future.

Desired Outcomes:

• An Online Presence That Stands Out:
  Automotive businesses in Colorado dream of a modern, professional website that instantly impresses visitors, builds trust, and turns clicks into loyal customers.
  Emotional Hook: They want to feel proud of their business again, knowing their website reflects their expertise and credibility.
• Increased Revenue Through Visibility:
  Showing up at the top of local search results or on Google Ads for “best auto repair in Denver” means more phone calls, more foot traffic, and ultimately, more revenue.
  Emotional Hook: They crave the confidence of seeing measurable growth month after month.
• Finally Beating the Competition:
  Owners want to feel empowered, knowing their business is no longer falling behind but leading the pack with smart digital strategies.
  Emotional Hook: They want the satisfaction of knowing they’re winning in a crowded market.

In an effort to not sound like another Hormozi die-hard, I'll preface by saying... Majority of my businesses have scaled with more than a single offer. But it does make it more difficult once you start incorporating more staff. These offers should be a foundational piece, while also giving yourself the flexibility to experiement when needed.

Now that we have that out of the way...

Let’s translate these pain points and desired outcomes into an offer that speaks directly to what these businesses need and delivers on the emotions they’re experiencing.

The Offer:

“Rev Your Revenue: The Ultimate Website and Marketing Solution for Colorado Automotive Businesses”

Custom Website Design Built to Convert: A fully responsive, visually stunning website tailored to your business. Built to highlight your services, promotions, and contact information, so customers can easily reach you. Designed to make a memorable first impression and establish trust.

Google Ads Campaign Setup and Management: Dominate search results for keywords like “auto repair near me” or “Colorado car dealerships.” Drive instant traffic to your website with targeted Google Ads campaigns that put your business in front of local customers ready to buy. Expertly optimized campaigns to maximize ROI and get more leads for every dollar spent.

Local SEO Optimization: Ensure your business ranks on Google Maps and local search results. Optimize for key phrases like “best auto repair in Denver” to attract nearby customers. Bring in consistent organic traffic that builds over time.

Fast Launch in Just 4 Weeks: Get up and running quickly to start seeing results fast.

Dedicated Post-Launch Support: Three months of hands-on support to fine-tune your website and marketing campaigns.

If you have not run through the exercises of figuring out your target audience, their pain points, and their desired outcomes... I strongly recommend reading through and following all the steps before trying to craft the perfect offer.

Target Audience

Pain Points

Desired Outcomes

There is no ONE way to create the perfect offer, but I've found a system that works majority of the time. To truly connect with your target audience, your offer must evoke a strong emotional response by addressing their deepest frustrations and aspirations.

The best way I can show how all of these pieces can come together is to walk you through a fake business exercise. This will be relatively generic, but hopefully it gives a tangible example. For this, I'll be a digital agency that primarily designs website for automotive businesses in Colorado.

Automotive businesses in Colorado face unique challenges, from fierce local competition to evolving customer expectations. By tapping into pain points and delivering meaningful, results-driven outcomes, you can position their website and marketing solutions as the perfect answer to their needs.

Though I am not a fan of guarantees, it may be required in highly competitive markets. Once you have your systems locked in, make sure you have guaratees you will have no problem hitting every time.

To make the offer even more compelling, include bonuses and guarantees that ease hesitations and create urgency.

Bonuses:

• Exclusive Market Insights Report: Get a detailed breakdown of your local market and competitors to inform your marketing strategy.
• Professional Photography Add-On: Include professional photos of your shop, inventory, or team to create a polished, high-end look.

Guarantees:

• Performance Guarantee: If your Google Ads campaigns don’t generate leads within 30 days, we’ll run the next month free.
• “Love Your Website” Guarantee: If you’re not thrilled with the final design, we’ll work until it’s perfect—no extra charge.

Once you launch the offer, gather data to optimize it over time.

• Monitor Performance Metrics: Track website traffic, ad clicks, and leads generated to measure the effectiveness of the offer.
• Collect Customer Feedback: Ask clients how the offer worked for them and what could be improved.
• Refine the Messaging: Adjust the language and incentives to align with what resonates most with your audience.

Example Iteration:
If feedback reveals customers value measurable outcomes above all else, consider adding detailed ROI projections to your marketing materials, like “See a 3x return on your investment in 60 days.”

By focusing on the deeper emotional pain points and desired outcomes of your audience, you create an offer that resonates on a personal level. Adding Google Ads and guarantees brings instant value and trust, ensuring that your offer feels both powerful and risk-free. For Colorado’s automotive businesses, this kind of value-driven approach is the key to winning their business and loyalty.